JOE CAMEL RECRUITS TO FILL THE PLACES OF THOSE WHO DIED OR QUIT
And so it was that in 1987, the desert
camel was put out to pasture, and a hip jazzy cartoon character that
went by the name of ‘Joe Camel,’ was introduced to a naive
audience. - This ‘youtherned’ the brand, and sales to adolescents
rocketed sky high as the new recruits filled the places of those who
died or quit.
This cool, hump-less creature sent out
a powerful message, and was often depicted donning a black leather
jacket and sunglasses, often holding a pool cue or sax. Naturally, he
was always seen with a fag dangling out of his mouth. - And he even
had his own line of ‘Camel Cash,’, which could be collected and
saved for an assortment of catalogue goods.
JOE CHEMO
Psychology professor, Scott Plous Ph.D.
gave Joe Camel the treatment he deserved, and parodied his cool image
- demonstrating how Joe had moved on as he slowly shuffled down a
hospital corridor decked out in a blue dressing gown, wheeling a
metal stand with its hooked-up intravenous drip. His sunglasses and
hair were now gone, and his surname was appropriately changed. Thanks
to the US Federal Trade Commission Joe Camel is now banned - but Old
Joe has returned to play his part in the upkeep of globalized
disease.
For ‘More about Joe’, and other
useful resources, visit: www.joechemo.org/about.htm
‘THE INSIDER’ AL PACINO AND RUSSELL
CROWE
Touchstone Pictures, 1999
This riveting film exposes the callous,
inhuman tactics of ‘Big Tobacco.’ It was nominated for seven
Oscars. Russell Crowe plays the part of a courageous scientist
working for a major tobacco giant, and Al Pacino acts the role of a
‘60 Minutes’ TV show producer. The degree of power of Big Tobacco
with its unethical business practices in a global market swimming
with addicts is brought to the fore. Watching this film on DVD is
highly recommended, and may well help you on a subconscious level. -
Both the film’s producer, Michael Mann, and the screenwriter, Eric
Roth, quit smoking as they made the film.
“NOW IT SEEMS IT’S LEGAL!”
Wall Street: Money Never Sleeps, 2010
This is the famous line in the ‘Greed
is Good’ speech by the high rolling stock broker, Gordon Gekko,
played by the great Michael Douglas. Just before the film was
released, Michael - who has in the past, been a long-term heavy
smoker, tragically announced he had advanced throat cancer. Like so
many others, Michael started smoking at a time when no one was given
the true facts.
Buried knowledge and hundreds of
billions in profits have made smokers guaranteed blue chip livestock
(the Phillip Morris International website has a ‘Stock Watch’
section - but where is the ‘Death Watch’ section?)
Ref: Phillip Morris
International: www.pmi.com/investor-relations/stock-and-bond-information
